How Restaurants Use Mobile Apps
Restaurants often try new strategies to lure in new customers and technology is usually a resource that is used to attract more people and increase exposure. Mobile apps have been helping promote restaurant names and customers often have the option to write reviews about the eating location. This allows the restaurant to improve standards upon customer opinions and rectify larger issues. Restaurants are also using mobile apps that provide customers services such as ordering or catering with less difficulty.
When a person wants to eat out, they may have particular foods and cravings in mind. This leads them to use search engines and stake out restaurants that serve the preferred cuisine. For restaurant owners, this is a hidden opportunity to expose your establishment by utilizing SEO tools. Keywords can get the attention of customers because they will be higher in the search results. You can have articles and content on your restaurant website that specify the foods and meals that you serve, showing up online for more online traffic and piqued interest. Moreover, going online means that you may want to keep an eye on your public image. Your online reputation makes a difference for people dining out because they want to ensure they will have an enjoyable experience for their money.
Potential customers can browse menus on mobile apps to lessen their time at the counter in the restaurant. Furthermore, they can also order and pay online which are features that an increasing number of customers appreciate. Another tool that is helping restaurant patrons is the availability of online reservations that can save money and time, especially when the eating location is far away from the person’s home. This comes in handy for romantic dinners and surprises, giving customers great perks.
Mobile apps also set up a great platform for beginning rewards programs; customer benefits for eating at your restaurant are great ways to encourage them to return, including the start of point systems to increase whenever they eat there. These are ways to promote your food and you can include testimonials on your website to be available to anyone exploring their options for a meal. Using SEO will go a long way in increasing your chances of being found, especially on social media and blogs. Relevant keywords will expand the searching field by including your name in more places and having reviews would also increase tags for your restaurant and its specialties.
CHALLENGES OF MOBILE APPLICATION TESTING
By the time you finish reading this, the mobile app landscape will have changed. New OS versions will have been released. A bunch of new devices will have hit the market. Cool new apps will have gone viral, altered the way we interact with the world around us, and sold for millions. And mobile app testing will have become that much more complex and challenging for all of us. Unlike traditional testing, mobile application testing requires special test cases and techniques. The wide variety of mobile technologies, platforms, networks and devices presents a challenge when developing efficient strategies to test mobile software.
Smartphone applications have experienced explosive growth since 2007. The number and variety of consumer and enterprise mobile applications has also grown exponentially over the last few years. The combined number of applications in the Apple App Store and Google Play already exceeds a billion. Additionally, every major enterprise is rapidly adding applications for internal use. With so many applications competing for users’ attention, meeting a high quality bar is essential for the success of an app. Poor-quality applications not only hamper user adoption but also can cause revenue loss and irreparable brand damage. Defective enterprise applications can lead to lost productivity also. Thus, organizations need to ensure that every application meets the expectation of the end user.
Testing mobile applications is different and more complex than testing traditional desktop and web applications. Mobile applications need to be tested on a variety of software platforms and versions, on diverse hardware and form factors, and under different network connectivity conditions. Moreover, the rapid pace of mobile OS updates, the frequent introduction of new devices and the customer expectation of quick upgrades require additional test cycles.
Today Android and IOS are the most successful mobile platforms. Most companies are preparing enterprise applications for various mobile handset manufacturers with various flavors of OS on different screen sizes and hardware configurations. It is enormously challenging to verify enterprise applications across myriads of handsets with different screen sizes and OS flavors. Therefore, testing teams need to find better and more cost-efficient solutions to avoid any compromise on quality.
Testing mobile applications is more complex and time consuming compared to traditional desktop and web applications. The majority of desktop applications need to be tested on a single dominant platform – Windows. The lack of a similar dominant platform for mobile apps results in many apps being developed for and tested on Android, IOS, Windows and sometimes even more platforms. A comprehensive mobile application testing strategy is essential for getting your applications to market on time and within budget. Key elements to consider for effectively testing applications are –
Target Device Selection – Create an optimal mix of simulator testing and physical device testing on different devices, OS, versions & configuration to maximize test coverage.
Test Automation – Select an effective test automation tool and maximize the use of automation to reduce the cost of regression testing.
Network Environment – Consider testing primarily on Wi-Fi networks and using network simulation tools to simulate cellular connectivity and various network conditions.
Types of Testing – Consider different types of testing required (functional, performance, security, etc)
Also in order to understand the complexity of testing mobile apps, it is important to understand various aspects of an application that need to be tested. The specific types of testing required for each application depends on various factors such as:
The type of application – (banking, gaming, social, or business)
Target audience type – (consumer, corporate, enterprise) and
Distribution channel– (e.g. Apple App Store, Google Play, direct distribution)
CONCLUSION: The importance of testing mobile applications before deployment in a live environment cannot be overemphasized. An application with bugs and other issues can hurt not merely business but also the reputation of the organization.
Despite the challenges in mobile application testing, careful selection of target devices, connectivity options, and tools that maximize automation can ensure a cost effective mobile testing process. An optimal selection of target devices and using a mix of simulators and physical devices can maximize test coverage without the need to test every feature on each device. The use of Wi-Fi networks for the majority of testing in combination with network simulation tools can reduce the cost and complexity of testing on various cellular networks. Maximizing automation is an effective way of expediting the testing process and reducing long term testing costs.
Combining the solutions to mobile specific aspects of application testing with traditional best practices and testing processes can effectively address the challenges of mobile application testing.