Author Archive: Subhrangshu Roy-Manager-Digital Marketing

The Case for Ready to Run Apps for Business

            With the invention of the smartphone came the invention of a multitude of applications. Everything from healthcare, to day trading, to Flappy Bird is readily available at our fingertips to make our life easier, more productive, and more entertaining. For the up and coming business executives of today’s corporate environment, this means the ability to network, communicate, and actively be productive even if not in the office.

           In reviewing interviews and articles online, the most common theme that business executives looked for in an application is the ability to network.   LinkedIn is an application that is repeatedly mentioned by execs that are looking for new clients, new sales, or new vendors. It offers the ability to search within the local area as well as where there may be offices in different regions of the country or even internationally. Studies show that 20% of all time on a digital device is dedicated to social networking apps such as Facebook, Twitter, and LinkedIn. The Facebook app by itself constitutes 18% of all digital time online on a mobile device. There are 19 million small businesses with a fan page on Facebook. Surely this creates an opportunity for potential clients, sales, and vendors. Most of the work in businesses, no matter the size, is still done on desktop platforms. However, as individual workers continue to travel and take more control of their contact information, schedules, and calendars, mobile apps are becoming increasingly more essential in the workforce.

           Another common theme among executives is the need to communicate efficiently. The smartphone is now able to organize contact information, calendars, plan events, and keep track of appointments. But it also affords us the ability to be available while not in the office if that situation should occur. Twitter is a popular app for providing real time information to a potentially large group of people. We now also have the ability to hold virtual meetings with people across the globe with various applications on our own phone. Having mobility apps allows us to not only communicate but to be available. Customer service has never been so important. These applications have leveled the playing field between the established corporation and the smaller business upstart. Is there room enough for everybody?

           The final theme mentioned with mobile applications is the ability to stay productive while traveling or just being stuck out of the office. More and more apps are becoming geared towards being able to actively edit and save information, especially with the invention of the cloud based computing apps. We can now create a document on an airplane and have it waiting on our desktop when we land. More and more companies are finding it more affordable to have specialized apps produced specifically to meet their individual needs. It was noted that one area small businesses are gaining on the corporations is acquiring new business overseas. Small businesses are now able to create applications in foreign languages and to specific cultures more quickly and efficiently allowing for more competitiveness with the larger corporations.

           There are thousands and thousands of business oriented applications available for very little cost. For the individual executive, it is important to find apps that they feel comfortable with and can use to organize and personalize to meet their own comfort and efficiency levels. However on a business level, the larger, more well-known apps are still the dominant force simply because more people have them. It does no good if you are the only one who uses the hot new virtual meeting app.

           The business environment has left the 9-5 world behind. We are now connected to our work nearly all day long. Business productivity and customer service is paramount for companies to survive and, perhaps unfortunately, the executive has to be front and center. Keeping track of the newest trends in business applications just might give you the edge you need.

The Case for Custom Tailored Mobile Apps

Smartphones have been a revelation in our lives and it is the mobile apps that have really captured our hearts and our minds to these smartphones. While many of these apps are purely for the entertainment purpose, there are others which serve an important focus in our daily lives. For example, the app which monitors the heart rate of a cardio patient is very important to that patient. The ease with which we use the app is not there while developing it. Custom development of an app is an art and it is really not an easy position to be in. Everyone loves to subscribe apps but the firm that creates app wants its users to love their cost effective mobile apps.

          If one focuses on streamlined business, then it is pretty easy to tell the return of investments and related stuff. However, the difficulty creeps in when one is asked to compare the initial investment with the returns. Thus, whenever a user subscribes apps and those too cost effective mobile apps, the returns of investment become twofold. There are basically three types of mobile applications namely native apps, web apps and hybrid apps. If one understands the concept of all these three above mentioned apps then the concept of cost effective mobile apps and their support would be automatically understood.

          The most important feature of a native app is that it is built only for a single operating system. For example, if an app is built for android OS, then it would not be working in both iOS and Windows OS. Web apps use the same technology as used by the websites and thus there is no dependence whatsoever on the operating system. Hybrid apps on the other hand uses Web apps but in a native container. From all this aforementioned discussion, we can understand that the native apps run only on the native browser of the mobile software while both the web apps as well as the hybrid apps run on any latest browser that has HTML5 support.

          Now we come to the performance aspect of these apps. While the native apps are fast in execution, both the web apps as well as the hybrid apps are bit on the slower side. But this can be understood owing to the fact that the native apps run on any one operating system. Now it is important to understand that web apps are the cost effective mobile apps and thus should always be used. The reason for this above mentioned statement is the fact that the native apps have a very limited usage while on the other hand hybrid apps show that they are using the best of the native and web apps, they have no added advantage over the web apps. In terms of maintenance cost too, web apps are the lowest while hybrid apps almost on the same ground with web apps in terms of performance, are the dearer ones along with native apps.

          All these features point in only one direction that only ready to run mobile apps must be invested into as well as used.

Mistakes You Should Avoid With Mobile Application Development

Mobile app development may seem very simple and easy to accomplish. However, some people have developed applications that failed to end up attaining their goals because they ignored some things in the process and made some mistakes that ended up costly. In case you are thinking about mobile app development, there are some mistakes you must avoid to enjoy effective results with your development.

1. Keeping your idea undisclosed

While it is clear that you have a fear to have your idea taken away, you must at least confide in quite a few reliable people. Keeping the app idea undisclosed only gets you at risk of developing a thing that is not useful. Show your ideas with some people and see how effective it can be to beat back misconceptions or mistakes that were not that clear to you. Remember, you are developing the app for other people and hence you have to be certain that whatever you have will be attractive to your audience. A second opinion usually matters.

  • 2. Failing to make adequate platform considerations.

IOS, Android, and Windows: Where should your app go? While any app maker will find themselves forced to sort out this question, they fail to thoroughly dissect each option at their disposal. Some apps developers base their platform option on stereotypes. It is not unusual to see someone develop for IOS because they think monetization could be easier on the App Store. Although this may be true in certain cases, it is not common. Additionally, there are other factors that must get into platform selection.

  • 3. Thinking your app’s going to market itself.

No matter how positive you are about your release, when you release an app, you’re tossing it into a sea of a huge number of competitors. If you don’t get a thorough plan to improve visibility, you have the risk of having it vanish altogether. Before you begin with your promoting efforts, it’s essential that you determine your audience. Will you be focusing on a small market, or are you targeting a broader market? Whichever way, make sure that your app identifies certain issues that influence that market, and design your app to focus on those issues.

  • 4. Not keeping up with technological trends and changes

What was attractive a year ago may not be attractive this year therefore you must have this in mind when developing your application. It is one thing to develop an attractive mobile app and another to keep the interest of your customers. Failing to change to the modern trends and improvements can take you of app benefits. When building, ensure that you will have a simple time making changes, upgrading and adding features whenever there is need to do so.

  • 5. Keeping monetizing strategy for later

If you are developing a mobile app, then it is mainly because you intend to make money from it. It therefore doesn’t make any sense to bounce into the development without strategizing how you will monetize the app. Waiting to find this out later is a pricey mistake you intend to prevent at all costs as it make you stuck with a mobile app that provides you no rewards.

By preventing these mistakes, you are sowing the seeds of achievements for your mobile app. The trick is to put on your app’s users’ shoes and develop applications that put value to customers’ lives. Always asking yourself if your app is staying full to its user driven goals during app development; this would guarantee your development initiatives doesn’t veer in the wrong way

Benefits of mobile apps for small business

     As a small business proprietor making every consumer count is among the most significant steps you can take and being in position to get your small business in front of as many eyeballs as possible is of the greatest importance. With the increase of smart phones and almost everyone accessing apps, many people are spending many hours with their heads buried in their mobile phones either exploring this or playing that and now it’s about time you understand where you can fit into all this as a small business owner. Mobile Smart Phones have grown to be an essential part of everyone’s existence. It is among the things that people cannot let go wherever they are, and everywhere they go. Going somewhere without taking mobile phones looks like you have left half of your life behind. Mobile Applications that feature in the smart phone powers up what one can do with the mobile phone device.
Check around and you will discover everyone having his or her own smartphone or tablet. More people are changing over to use such devices instead of standard PCs, desktop computer and laptops. Smartphones nowadays have the capacity to do most of the things that the PC does. Smartphones let you to search on the internet and visit websites. They allow you to track your sales, receive email messages from consumers and even send marketing offers without turning on your personal computer. And since Smartphone’s are light in weight and easy to carry, they can do the thought processes anywhere and anytime.

Listed below are some benefits of mobile applications for small business

1. Easily show your services and products

It is much easier to show your products and services via a mobile app compared to a responsive website as mobile applications enable you to create unique experiences, like user recognition,account history and engaging features that are inaccessible from a website.

2. Communicate more effectively

Mobile applications enable you to easily alert consumers or workers about different notifications or promotions. Mobile device users get these notifications immediately to their device helping you to communicate important info quickly and effectively.

3. Streamline operations

Applications may be used to help enhance business operations by offering personnel with better ways of logging expenses and mileage, spreading vital documents, submitting time sheets, and a host of other transactions and productivity functions.

4. Applications save time and money.

Instead of paying for different services that enable you to do e-mail marketing, push updates,loyalty programs and more, you will get everything in a single place and save a lot of money. With a lot of informational sources like location, mobile reservations, event calendars and more, you can reduce the period of time team members spend giving info to consumers over the mobile phone.

Lots of mobile users are becoming addicted at accessing applications and using them. They like the system behind applications because it is more entertaining and good to work. If you develop mobile applications for small business, consider their purpose. Thereby, you can definitely catch people’s interest. When you are interested in creating your own mobile app that will power up your business, do consider small business mobile app programs. The perfect choice could get you going on numerous platforms starting from mobile web, to Android, IOS ( iPad, iPhone ). And start to complete in just a few hours with push-button ease having to do no-programming, and better help you with the potential to manage your applications real-time and at any time.