Author Archive: Saswata Sinha-Business Development Manager-NCR Technosolutions

Support Desk for Enterprise Apps

Support Desk-1

With ever growing Mobile devices and growth of Mobile Software services, there comes the next challenge, post migrating to Enterprise apps in mobiles. Applications post development, tends to start developing bugs as well as need service requirements. In such scenarios companies start considering for service desk, or what we call Support for apps. Let’s talk about service desk.

What is Service Desk/ Support Desk?

A Service Desk, understands that information offers companies strategic advantages and it ensures proper mechanisms are in place for the data to be analyzed, produced and distributed seamlessly. The best Service Desks manage information delivery by utilizing Information ITinfrastructure Library (ITIL) best practices to deliver these services. The Service Desk is the first contact in an organization for any and all IT questions.
Enterprise Service Desk is the Nerve-Center for Business IT, which plays a critical role in ensuring reliability, availability and continuity of IT services rather than just logging and resolving end-user issues. Our Service Desk operations are delivered through a consistent set of tools and processes providing efficient and cost effective IT Services to our customers.
Following are the Service/Support component that is generally considered.
1) Self Help: The users are generally provided with Application Documentation which clearly states how a job must be performed. Suppose an employee wishes to book a resource, and fails to understand the app working, all he need to do is read the application user documentation and start working. Some organizations provide self-help docs like FAQ (Frequently Asked Questions), which are very much user interactive and performs as a document on user stand point.

2) First & Second Level support: The organization who have employed the software / mobile app will employ engineers to deal with all software related queries which we can call First Level Support. If some queries are unanswered by the engineers employed by the organization, then the vendor is asked to provide support for the same, this is what we call Second Level Support. It also provides support for logging, tracking, Resolution and reporting of help desk incidents and service requests. These activities are associated with restoring normal service operation as quickly as possible and to minimize the adverse impact on business operations, thus ensuring that the best possible levels of service quality and availability are maintained.

3) Service Request Management: It encompasses all the activities starting from accepting and logging of a service request to request prioritization, request fulfillment and subsequent closure. Service Request Management is an integral part of Service Helpdesk and comes under major considerations as we need to track service requests. “Consider an employee asking for a service and the request is not provided with a solution”. If no tracking is made, then there is no process of remembering the service requirement at all.

Apps for Service Desk/Support Desk:
Applications for mobile devices are cropping up which deals with Support Desk issue for mobile software. These applications deal with all the functionalities of an IT Service desk in a small interactive design interface.
Let’s have a look at prominent app functionalities that is possible for a Support Desk App.
1) User Management: For users who are already logged in and have an Enterprise account for accessing the app functionalities, i.e. file for support request.
2) Job pooling / queue: This functionality can be provided for application JOBS pooling or queuing the service requests.
3) Status View: For inquiring about the status of the Service request.
4) Escalation: Escalating Service requests for faster processing.
5) Ticket Management: For management of job tickets, whether they need to be kept, deleted or perhaps escalated.
6) Responsible: For the service desk person details, details about the job handler and rectifier.
7) Live Chat Software: For real time issue resolutions, Apps can include online real time issue management and talk with a Customer Service representative. This way the user can make the Support staff understand the problem more interactively. This is way better than single one-liner issues, which are ambiguous in nature.
Support apps are not necessarily meant only for End-users. For support staff who needs to pool jobs or are required to handle demanding queries which can be raised/handled during non-office hoursyou can provide an app which would be receiving all User queries and can be replied from a Mobile Device. Obviously majority of the functionality would not be accessible from a Mobile device and needs to be done from a Desktop PC, however the minor and more important ones can be viewed and some can be solved without a Desktop PC.

Why Should Organizations, who deals with Products, provide Mobile Service Desk solutions:

Companies spend millions on advertising for one obvious reason, creating sales, increasing customer and thus revenue. But the problem comes up when the product fails and customers are dissatisfied with your product. It has been found out that apart from gaining new markets and increasing number of new customers, the organization should also respect its old customers. We will talk about what major reasons affect customer behavior and how it can help the organization.

The Value of Customer Experience- Some Interesting Facts:


To see what customer says about a bad experience:

Though significantly more money is spent on Advertising of a Product than a proper customer service, it have been found out that the most compelling thing for a customer is word of mouth. A study shows that word-of-mouth recommendations from customers with good experiences are more influential than ads.

Why is Customer Service Apps Important?

The lifeline of any business is its customers, because without them, the product or service remains unsold, production expenses remain unpaid and the pockets of those who should profit from it remain empty.

Common Reasons

When one is in the receiving end, you always feel like you want to be given the best, to be treated well and with respect, and to get the right value for your money. You have the money that they need, and with that comes the power to be treated and served right. That’s mostly what every customer feels. So when they think that an employee or a business treats them for less than how they should be treated, they know they can easily go and find a better service.

Difference and how it helps

“The difference between getting that sale and losing it to the next competitor”. There are times when you and your competitor sell practically the same excellent product or service, at nearly the same price. So, what makes the customer decide on the product then, it’s Excellent Customer Service.

When a business owner and employees treat customers well, make them feel special, and manage to convince them that they offer the best value for their money, they are most likely to get that sale. When business sells something similar to another competitor, but serve customers better, they are most likely to get a satisfied and loyal customer. And for the record, loyal and satisfied customers have been known to come back, and bring even more customers and sale with them.

Statistics and Profitability

Why is customer service important? It is, because statistics says so. An article published in 2007 reported results from the US News and World Report. According to this report, the averageAmerican business loses 82% of its customers because of matters pertaining to customer service. The same report revealed that the Harvard Business Review found out that if a business can avoid losing 5% of its customers, the bottom line profit can increase by 25-95%. Customer service is important, because the amount of profit that a business earns depends much on it.

Gaining one new client costs the same as keeping 5 regular existing clients
According to a Business Case Study published on The Times 100, gaining one new client costs the same as keeping 5 regular and existing customers happy. It is so evident that a business with high quality customer service is more likely to keep up the profits and even increase it, than one without. Instead of spending much on reeling in new customers, use that money to keep regular customers happy and earn 5 times more!

Effective & Free Advertising

Most people will use services recommended and avoid services for which they have heard bad reputations. The most effective way of gaining that popularity and having those mouths mentioning business, is by excellent customer service. When customers are treated right, they spread the word. That in itself is free and effective advertising.

In a nutshell, we can conclude by saying, Customer satisfaction is not just by gaining them, but rather maintaining the old loyal customers and how it can be done is by Service Desk. A perfect customer service will ensure a much better client retention and re-business from the same client. A client who gets excellent customer support will definitely come back because of the trust of the same support. Humans have a behavior of resisting the change, as change is the feeling of uneasiness or insecurity of service from other organizations. People resists change and so providing them a reason to seek for the same is also not advisable.

Enterprise Apps Development


Our last article was about the needs and challenges of mobilization. We also talked on how these Enterprise apps are demanded by the Employees as well as, drive productivity. Today, we will talk about how to go ahead in mobilizing your enterprise, and how to make your Enterprise more productive with the right tools.
As the onset of providing your Enterprise applications to mobile devices, three major ways of developing Enterprise apps have been introduced. They are:
1) Native Application Development
2) Hybrid Application Development
3) Cross-Platform Application Development

An Enterprise can opt for any one of the three ways depending on needs as well as stability of the apps. We will be talking on these three prime application development process and will do a comparative analysis on how these applications will be benefiting in various scenarios.

Native Application Development:

A Native application is an application which is developed in their Native operating system using the underlying Coding structure of the OS. For example, Android native applications are developed using JAVA same as the coding platform for Android OS. Similarly iOS native applications are developed using XCode and COCOA which in turn is underlying for iOS.

Because Native Apps are written in the same coding language as that of OS, they can interact with the OS free hand and have the highest compatibility with OS features. They also provide the best compatibility of the underlying Hardware used in the operating system. These apps can further increase the usability with the ability to interact with system apps like GPS (Global Positioning System) and camera. Native apps are listed in the OS Specific online store, for android its Google Play and for iOS,it’s App Store. These application repository are very easy to communicate, as well as, provide the searching algorithm to search for their vast application repositories and finally allows install from a single click.

The term “native app” is often mentioned in the context of mobile computing because mobile applications have traditionally been written to work on a specific device platform. A native app is installed directly on a mobile device and developers create a separate app version for each mobile device. The native app may be stored on the mobile device out of the box, or it can be downloaded from a public or private app store and installed on the mobile device. Data associated with the native app is also stored on the device, although data can also be stored remotely and accessed by the native app. Depending on the nature of the native app, Internet connectivity may not be required.

In a nutshell, native apps provide the best usability, the best features, and the best overall mobile experience. There are some things you only get with native apps:
Multi touch – double taps, pinch-spread, and other compound UI gestures

Fast graphics API – the native platform gives you the fastest graphics, which may not be a big deal if you’re showing a static screen with only a few elements, or a very big deal if you’re using a lot of data and require a fast refresh.

Fluid animation – related to the fast graphics API is the ability to have fluid animation. This is especially important in gaming, highly interactive reporting, or intensely computational algorithms for transforming photos and sounds.

Built-in components – The camera, address book, geo-location, and other features native to the device can be seamlessly integrated into mobile apps. Another important built-in components is encrypted storage, but we will talk about that later.

Ease of use – The native platform is what people are accustomed to, and so when you add that familiarity with all of the native features they expect, you have an app that’s just plain easier to use.

Documentation – There are over 2500 books alone for iOS and Android development, with many more articles, blog posts, and detailed technical threads on sites like StackOverflow.

Native Android Application Development structure:

As we can see,the application draws all the files from the App location and nothing is saved in the Server Side, and so we can say this is a Heavy application and requires a suitable device to execute smoothly on. We will not dive too much into details but a sample overview of how the application development takes place, will provide us with the insight on how this applications perform. We can also observe that the whole of the application containDLL (Dynamic Link Library),resource files which are all stored or packed into a single APK file, which leads to considerable size of the application. Some applications further needs huge resource files which gets downloaded in a separate location on the mobile hard disk making them heavy on application size.

Native IOS Application Development Structure:

As it is observed, the application structure is pretty simple in iOS. We have Data Objects which are basically resource files used in application like images or some other data. Documents if any, like application uses some kind of database for functioning. These will all be stored in the application and are considerably heavy weight.
Controller deals with the Business logic of the application, and View part deals with the User Interface of the application. By business logic we mean the application functionality are coded and executed, and the DLL file thus created after execution, acts as the one point application with a business logic.

HTML 5 Cross Platform Application Development:

An HTML5 mobile app is basically a web page, or series of web pages, that are designed to work on a tiny screen. As such, HTML5 apps are device agnostic and can be opened with any modern mobile browser. And because your content is on the web, it’s searchable, which can be a huge benefit depending on the app (shopping, for example).

This picture gives us a clear idea on how an HTML 5 based Webapplication runs in any platform. The client platform or the mobile device needs only the Web Browser as the platform to execute. The business Logic which is the middle tier, deals with all the Business logic and Application logic including Database handling and resource handling. Web service is basically a container in which the application executes and generates response to user requests.

Hybrid Application Development:

A hybrid application (hybrid app) is one that combines elements of both native and Web applications. Native applications are developed for a specific platform and installed on a computing device. Web applications are generalized for multiple platforms and not installed locally but made available over the Internet through a browser. Hybrid apps are often mentioned in the context of mobile computing.

Hybrid application features:
• Can function whether or not the device is connected.
• Integration with a device’s file system.
• Integration with Web-based services.
• An embedded browser to improve access to dynamic online content.
Most applications could be considered hybrid apps. Web apps, such as online banking services, typically store some content locally; locally stored native apps, such as Microsoft Word, also interface to the Internet.

Comparative Analysis of Various App Development Methodologies:

Let us look into various comparative development features Native Apps have with Cross Platform Apps and Hybrid App

The main reason, the organization chooses an Application Developing procedure, is completely based on requirement. If the company wants the apps to be more portable and save cost and time, they can either choose from Hybrid or Web App. If the organization have applications which require a high amount of security and functionality, then the organization should go for Native applications.

For example, if the organization wishes to provide the Sales personnel with an innovative software for capturing Leads, and wishes the application to save all the data including pictures and text details securely, they can ask for a standalone app which stores everything in high security encoded format which gets stored to server only when the user connects to the internet.

The chart is very clear as to understanding the various differences in App development approaches and what an organization can expect from their apps.

Let’s look at various other functionalities difference which Native App Development provides to cross platform app developments.

This chart gives us what functionalities are available for various app development strategy. As we can observe, Hardware functionality are best suited for Native app development and would be completely lost to Web Apps, however some hardware are made accessible to Hybrid apps based on the Native shell they use to interact with the system.

Mobile development is a constantly moving target. Every six months, there’s a new mobile operating system, with unique features only accessible with native APIs. The containers bring those to hybrid apps soon thereafter, with the web making tremendous leaps every few years. Based on current technology, one of the scenarios examined in this article is bound to suit your needs.

A very simple diagram which provides with the various functionality as well as usability based on the Platform chosen, is given. We can observe that by going Native we get more Compatibility on Hardware and we get lowest platform compatibility. And by going complete Cross platform we gets lowest compatibility by highest platform compatibility.

The Mobile Enterprise Application Platform software market is constantly evolving and expanding. According to TechNavio’s analysts, “the Global Mobile Enterprise Application Platform market will reach $1.6 billion in 2014.”-Wiki(Source)

Challenges in Mobilizing Your Enterprise


Every other organization, big and small are nowadays moving towards Mobilization. Around the globe, IT strategists are starting to grapple with the rapidly emerging challenge of mobilizing their enterprises. You can call this as the end of the PC era but the rising trends cannot be denied. These trends prove that people are preferring a more tailored mobile experience. But getting them one is a challenge. In this blog we will see few of the challenges which enterprises are facing while shifting to mobilizing their enterprise.

The biggest challenge to maximizing the potential of mobility is the increasingly blurred distinction between employees’ personal and work time, according to 68% of the survey’s respondents.

Employees’ inability to deal with the pressures of constant availability and (for some) working remotely in isolation could ultimately affect their motivation and reduce potential productivity gains. There is a clear demand to support employees across the value chain as they develop new ways of working with customers and business partners.

On the other hand, while most enterprises have addressed the data security aspects of increased mobile access, two thirds of the companies surveyed have not provided employees with training on mobile technology. Still, fewer are training managers in how to manage mobile employees.

Most enterprises are struggling to implement mobile technologies, and lack the strategic direction to harness the true potential of anytime, anywhere communication. As a result, enterprises are not being able to take full advantage of the range of the productivity sensitive mobility features available.
The main fronts on which an Enterprise can induce Mobility,is based on usage pattern. The following chart gives us what employees expect, organizational support in the form of Enterprise Apps.
This chart below also provide us with the fact that recent traditional Enterprise apps are bound till Email, Calendar/ Task Manager, Instant Messaging and Web browsing. But there are promising requirement for VOIP (Voice over Internet Protocol), Mobile CRM and Video Conferencing. Now board meetings can be hosted even from mobile. These increases the overall employee performance.

Stages of Mobility Deployment:

Reactive Deployment: Enterprises in reactive state focus their smartphone and solution deployment primarily on CXO executives, Sales personnel, and managers who are road warriors. Mobile applications are primarily focused on email, calendar, and Internal Messaging. These reactive enterprises are followers when it comes to deploying new mobile technology initiatives.
Proactive Deployment: Enterprises in proactive state deploy smartphone and mobile solutions to a broader range of employees including not only senior executives, managers, and sales personnel, but also to personnel in the customer service business units. These organizations are likely to use more than one type of mobile OS platform to address the smartphone devices mobile solution requirements of various types of business users in the company.
Integrative Deployment: Companies in the integrative deployment stage are the most progressive in their smartphone and mobile solution initiatives. These organizations view smartphones and mobility solutions as key strategic initiatives. Smartphone deployment is wide reaching in these companies with deployment to a wide variety of employees including executive assistants, IT and finance personnel, and customer service agents, in addition to CXO’s, managers, and sales force personnel.
Mobility can take place in any one of the three stages and progresses in due course of time starting from Reactive Deployment to Integrative Deployment.Many companies are working on their Mobilizing strategies and have moved on to the second stages.
Every organization which have taken Mobility as their key strategic enhancements are either in these 3 phases. This however provides us with a roadmap on how an organization can start Mobility. We will see in the coming days how organizations will adopt to mobility and the increasing challenges which they overcome.

Technological Innovation of Samsung Mobile Phones


With the passage of time, technology is getting more and more advanced. Mobile phones are one of the devices which are most impacted by the advancement in technology. Handset manufacturers are launching new devices with enhanced features almost every day. Growing competition is also one of the factors which is enforcing the mobile manufactures to release the handsets with new and innovative features.

Samsung is one of the biggest brands which has launched a plenty of handsets with the most sophisticated features. Apart from the features, this brand has always got a widespread popularity due to the stylish handsets it has delivered to the common masses. In the present, mobile phone market stagnation, leads to the decline of a company. So, it becomes necessary for every handset brand to enhance the technology of its handsets. As a matter of fact, the technological advancement attracts the users towards the handset. Keeping the same approach, Samsung has adopted 3G technology, and is launching the gadgets with a number of features desired by the present time users. Some of the users like the gadget with a large number of sophisticated features and, there are some who require handsets just for communication purposes.

To understand the Samsung mobile phones properly, a few handsets can be taken as instance. The Samsung i8510 INNOV8 is one of the innovative devices of this mobile phone brand which comes with a number of advanced features. One of the most desirable features of this smart device is its 8 MP camera. This camera is able to capture images in crystal clear view with resolution of up to 3264 x 2448 pixels. Several other features are also provided in this device to add more fun to photography. LED flash feature of this device allows users to take high-quality images in low light conditions. Autofocus, geo-tagging, face, smile and blink detection, image stabilization and wide dynamic range, are other features added to the camera in i8510. Besides camera features, this handset consists of other features which are supposed to be necessary in the sophisticated handsets. These include, Internet, high-end messaging features, entertainment, Bluetooth and many other. GPS-support is also available, which is proved to be a boon to the modern technology.

Another good handset by Samsung is the Samsung S6700 which consists of good features for a common person as well as a working professional. It has 3.2 MP camera which produces high quality images not expected from mobile phones earlier. Other camera features are almost similar to those of i8510. For working professionals, the handset consists of document viewer option which enables the users to work on Microsoft Office and PDF documents even on the go. Entertainment, gaming, messaging etc., are also available in this smart device. GPS is an added feature in the S6700.

Another great, but simple mobile phone launched by Samsung is the S3650 Corby. It is a lightweight device weighing only 92 grams with dimensions of 103 x 57 x 13 mm. Some other features like SMS, MMS and Email for messaging, Bluetooth, interesting games, media player etc., are available in this device but there is no GPS support. The S3650 has 2 MP camera which produces images with resolution of up to 1600 x 1200 pixels.

Undoubtedly, Samsung mobile phones have every feature that are enough to win the hearts of the present day users. Many more such handsets by Samsung are in the pipeline which are expected to provide better options to the users. It can be hoped that as the technology gets more advanced, the Samsung handsets will be launched with more and more features which are not yet imagined till today.

Let us look at the Mobile Innovation Chronology:

The following image gives us a timeline of mobile device innovation. We have come a long way starting from 1980’s to 2014 with a high paced technical growth when looking at mobile devices.


In 1973 the first Hand-Held mobile device was invented. The mobile device is not so mobile to today’s standard and was also very huge in size. It had a traditional huge design which resembled that of a much larger telephone without a cord. The next picture is about the first ever mobile device which was developed, which clearly gives us the flexibility factor while moving with these gigantic mobile devices. Though innovation in mobile devices grew within years yet these devices hardly saw much willing consumers and were more of conceptual usage.

This image shows the advent of mobile technology over the last 30 years. We have moved from traditional big mobiles to smaller designs. Researchers have always taken the problem of size on mobile devices and have been constantly reviewing design as well as technological factors. In 2014 we can expect a mobile device to have more processing power than a traditional computer in 2010.

If we look at the latest line up of Apple OS devices like iPhone5s and iPhone5c, we can observe a precision designing factor which provides much emphasis on design and look factors as well as superior hardware performance.


The Network Slice Concept, Technology at best:

Mobile device have come a long way of development. We can transfer data and have the same capability of a traditional desktop into a palm resting palmtop. The concept of palmtop was to provide a mobile device with a traditional computational prowess. Now this palmtop concept have been replaced with smartphones, which provide the traditional desktop prowess along with calling and network facility. Now a device with a SIM card and access to network can easily connect with the organizational network and can transfer data.
The image have been taken from a premier organization, which lists the network functionality of mobile devices and how it can be integrated along with the Organizational network. The main objective of the image is to provide the fact, that employees are more connected to the organization with mobile devices and have much better work life balance. There is no point spending huge amount of time in office when it can be spent with family members, which leads not only to timely job done, but also leads to much better employee engagement within the organization.


Samsung Devices Latest Technological Upgrades:

We have been watching the steady battle between the two mobile giants, namely Apple iOS devices and Samsung Android devices. What’s common between them is the high amount of technological similarities when we talk about the hardware implemented. Apple have taken their traditional stand for iOS closed operating system, which is barely customizable but high in performance, whereas Samsung Mobiles have opted for a much open operating system, Android which is highly customizable but lower in performance. Both the operating system have their pros and cons, let’s talk about the difference in both the OS to understand which are the main points of tussle between these 2 huge mobile giants.

The Interface
If you prefer a simple interface, then the iPhone OS offers a simple and clean menu system that those new to smartphones will appreciate. It is significantly easier to navigate than an Android OS device. However, if you like digging deeply into menus to find the app or feature you are seeking, then the Android OS will make you drool! Often simplicity is not best, however, and too simple a menu system can leave many options behind – such as a QWERTY keypad.
The Android interface is ideal for QWERTY typing, rather than the type of keypad that drives many people mad when they try to be quick with their messages, making errors when hitting a glass or plastic screen. Android facilitates the use of a genuine keypad with real keys where your finger don’t slip on the plastic. You can purchase a number of smartphones offering real physical keypads that slide from under the touchscreen, and of a type that the iPhone OS cannot support.
Android wins with multitasking. Apple’s OS4 has improved multitasking from previous versions, but Apple restricts the iPhone to its Apps store, and the capability of the iPhone to multitask is dependent on the Apps store classification. This can significantly compromise multitasking speed and efficiency, and Android wins every time here. It’s the old Apple fixation with its own stores that restricts the OS from being used to its full capability.
Android, on the other hand, has no such restrictions, and while this is not ideal, it is still preferable to the restrictions imposed by Apple. The Samsung Galaxy 10.1, for example, uses the Android 4.0 (Ice Cream Sandwich) OS which offers true seamless multitasking between multiple screens.
Use of Folders
The use of folders is new in the iPod Touch, but Android has offered them from the start, thus giving them a head start in this method of organizing your files on portable devices. Many people have no need for folders in their smartphone, but if this is an important feature for you, then Android wins hands down.
Applications (Apps)
Without a doubt, the Android OS beats the iPhone iOS hands down! This is not because of any technical difference between the operating systems, but simply because Android is open source. Even though it is owned by Google, the software is open for developers to use to generate apps. You will find an app for just about anything that is compatible with the Android OS, while iPhone OS apps must be approved by Apple.
Yes, there are many iPhone apps available on the market – from the Apple Store at Apple prices, though to be fair some are free. With the Android OS, however, you can go online and download unlimited apps suitable for the operating system. If you want an app to carry out a specific task, you have a significantly higher chance of finding it for Android than for any Apple device!
Which is Best: The Android OS or the iPhone OS?
Which is best between the two depends on your own personal preference. Apple fans will prefer the iPhone OS because it integrates perfectly with other Apple products such as the Apple Mac computers and laptops, the iPod and the iPad. Not only that but the unified email inbox is neat, and offers something that Android cell phones do not have – unless you find an app out there that offers this feature.
That’s something you cannot get with the iPhone operating system, because it is patented and not open source as Android is. Anything else that is email related, however, is also available on Android devices. Each offers great game options, although the open source nature of the Android OS will likely push it into the lead in this respect.
With regard to games, Android lags well behind iPhone- in fact it is next to impossible to find good games for the Android OS. Flash is another problem, though in this case with the iPhone OS. Apple has always been critical of Flash, and if you use Flash or want to access sites or apps that use it, then Apple will not allow you – Android will!
In conclusion, there is very little difference between the two, although the open source nature of Android offers the opportunity for a more diverse range of apps, if not more in actual number. With the iPhone OS you are restricted to apps and other software that Apple approves, while Android is open to anyone that wants to use the operating system to design an application.
Android OS Vs. iPhone OS:
Fundamentally, the choice is yours and the differences are not sufficient to place one much higher than the other. Apple fans will use nothing else, even if restricted to the current version of the iPhone, while Android users will like the availability of cell phones such as the Motorola Droid and the Samsung Galaxy S3 and Galaxy Nexus.
Considering all these features, we have observed that both the OS performs similarly in terms of performance and iOS providing more importance to memory management and Android to customization.

Samsung device latest technological Up-gradations:

With the ever competing market among Samsung and Apple devices, Samsung have been hard pressed for high technological upgrades in its mobile device. Samsung devices now come with as much as 2GB of RAM which have the capability of running a full-fledged Windows 7 operating system in a small sleek and utterly light mobile device. To think that this much of processing power can be provided in a mobile device, was a dream even 5 years back, but the cut throat marketing as well as zeal for becoming the technology leader, has pushed Samsung to highest technological breakthrough.

What latest features
are there in Samsung Galaxy S3?

Smart stay
It waits till you’re asleep: the screen maintains a bright display as long as you’re looking at it.
Direct call
It knows when you want to talk: if you’re sending
a message but decide to call instead, simply lift
the phone to your ear and it will dial your friend’s
number automatically.
Smart alert
It knows when you’ve been away from your phone: a vibrating nudge lets you know that you have missed calls or messages


Social tag
It keeps track of your loved ones: a glance at your
friends’ photos will show you their current
SNS status

S Voice
It responds to you: you can tell the phone to wake up,
answer an incoming call, or even take a photo.

What latest features are there in Samsung Galaxy S4?
Smart Pause
A phone that follows your every move
Building on the GALAXY S3’s Smart Stay, the Samsung GALAXY S4 knows what you’re doing and intuitively moves along with you. Whenever you look away, the Samsung GALAXY S4 makes sure to
pause whatever you’re watching, so you don’t miss anything. Amazingly, Smart Pause resumes where you left off when you look back at the screen again.


Air View/Air Gesture
A simple and new approach from the ordinary touch
Simply move your hand at the Samsung GALAXY S4 to accept calls,
change music, or browse the web and your photos with Air Gesture.
How simple is that? Air View makes it quicker, easier, and super-convenient to enlarge content and photos, preview emails, and speed dial all with your finger barely hovering over the screen. Even when you’re wearing gloves, the Samsung GALAXY S4 still responds to your touch.






Samsung WatchON
The ultimate TV remote
Connect your Samsung GALAXY S4 with your home
entertainment system and let it be your TV expert. It suggests
different programs based on your preferences, provides
program schedules, and does the channel surfing for you.
The Samsung GALAXY S4 even allows you to
remotely control the TV or set top boxes.
So sit back, relax and let the Samsung GALAXY S4
take the work and hassle out of TV for you.

Enjoy your personal cloud
Samsung HomeSync is the optimum personal cloud device for family entertainment.
With 1TB of storage capacity, Samsung HomeSync stores tons of pictures and videos once it’s taken
wherever you and your family members are. Bring Android games, movies, TV shows and streaming
content directly into your living room on a large and vivid TV. Mirror Mouse,
the specialized navigating feature of the Samsung GALAXY S4, is a much simpler and
easier way to enjoy all the features of Samsung HomeSync.

Adapt Display

Optimized display settings that fit you
Give your eyes a rest and let the Samsung GALAXY S4 adjust your view.
With 7 automatic modes and 4 manual modes, the Samsung GALAXY S4
provides the optimal viewing experience. See your favorite videos,
games, books and emails displayed with amazing color quality.
Get the perfect and optimized view with the Samsung GALAXY S4.
Adapt Sound:
The Samsung GALAXY S4 dials music up and down and balances left and right audio based on your hearing,the sound source and your preferences. The Samsung GALAXY S4 provides an optimal sound experience tailored to you.


S Translator

No more Language barriers
Say or text what you need translated into your new Samsung GALAXY S4
and it’ll read or text back the translation. The Samsung GALAXY S4 is a
handy companion while traveling abroad, allowing you to easily
communicate with locals, discover exotic foreign dishes,
and explore hidden hangouts around the world.
* S Translator relies on a data connection and available
languages are limited. Additional terms and/or
charges may apply. Results will vary withcircumstance.

This clearly gives us the functional superiority of a Samsung Galaxy device over any other Mobile device out there in the market. With days passing by, Samsung mobile phone market is becoming more and more matured with innovative updates and improved user experience. But let us see what the future beholds as cellular market is the most competitive market nowadays.