M-Commerce Mobility Solutions

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The phrase mobile commerce was originally coined in 1997 which meant the delivery of electronic commerce capabilities directly into the consumer’s palm no matter where, via wireless technologies.It became like a physical retail outlet in the pocket of the customer.

Mobility solutions and the reach of Mobiles with internet facility have started a Mobile revolution. People are leaving the more traditional way of e-commerce and moving into the field of m-commerce (Mobile Commerce). The phrase Mobile Commerce or m-commerce was initially coined by Kevin Duffey with the meaning of delivery of electronic commerce (e-commerce) to mobile devices. The basic functionality is to provide commercial web applications to mobile devices. Now, a user has the flexibility to make transactions over mobile devices rather than spending time on a traditional Desktop computer. Considering the market scenario, more and more businesses which are innovative and understand the mood of the customer are launching a parallel commerce application on mobile devices to target those customers who are more mobile savvy. Targeting mobile customer poses a challenge by itself, as space is very limited and the application needs to showcase the best information so as to keep users interested in the app.

Let’s talk about the m-commerce market. Mobile Commerce saw the major hit in 2008-2009 with a considerable customer base trying to access e-commerce sites through their Mobile devices. M-commerce is further promoted with the introduction of high end internet enabled phones like Android powered smartphone and iOS powered iPhones.

 

This graph shows a very simple trend of what’s going on in M-Commerce world. Starting from a meager 6billion $ the mobile market have grown 6 times to 36billion $ by 2013. If we further plot the expected growth, we can observe a whooping 60bn $ growth by 2015.

 

This chart shows the internet consumption of Mobile devices which directly relates to the pattern of rise of M-Commerce.

An example of Mobile Commerce

We are going to talk about Sephora one of the Mobile Commerce apps currently targeting Mobile customers and how their success story will give a clear picture of how m-commerce is the next happening thing.
The goal is to develop mobile as a consumer’s personal shopper delivering reviews, keeping track of preferred brands and highlighting hot, new items on an on-going basis. They’re also highly invested in the concept of a mobile wallet that integrates with the Sephora gift card. And see that scan button in the upper corner of the app? That allows consumers to scan barcodes on in-store packages or items in their girlfriend’s purse in order to instantly see reviews and buying options. It’s a make-up lover’s dream.

 

Sephora is just one of the many retailers seeing a significant rise in m-commerce. According to eMarketer, consumers will use their smartphones and tablets to buy $37.44 billion worth of retail goods in 2013. This is up from $23.72 billion in 2012.
When they’re not buying, they’ll be using their mobile devices to do research. More and more, consumers who used to turn to a PC for information are now turning to mobile devices. eMarketer says that in 2013, there will be 118 million mobile shoppers in the US and in the next few years, 8 out of 10 digital shoppers will also be using mobile.
A lot of the increase will be due to tablet usage since tablets make couch shopping so inviting and easy.

This is a screen shot of how the application looks like when used. We can observe how easy for the users to navigate throughout the whole content of the website. Further the app promotes user choice by creating links for prominent choices like Today’s Obsession, Mobile Offers.
Mobile offers a very different kind of audience experience than TV.The latter is still largely a communal device; a centre piece that takes pride of place in the heart of our living rooms.However, mobile is more personal; its primary purpose has always been toconnect us with other people, rather than simply delivering passive entertainment.Critically, people have more control over what they do on their phones.They decide which activities they participate in, what content they consume, and where and when they do so:

 

The startling stats give eBay mobile user transaction which shows a startling growth of 133% over last year big days in US.

Let us conclude by saying, m-commerce have grown by almost as high has 133% per year and have been promising ever since. With the shift of user base from traditional computers to mobile devices and introduction of Tablets which are couch happy shopping devices which lets user interact much better than smaller counterpart mobile phones have boosted mobile commerce to many folds. For an organization who have not adopted m-Commerce it’shigh time they start doing so or wither away with obsolete patterns of computing.

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